Covert Cows and Chick-fil-A



Covert Cows and Chick-fil-A The Longtime Chief Marketing Officer For Chick Fil A Tells The Inside Story Of How The Company Turned Prevailing Theories Of Fast Food Marketing Upside Down And Built One Of The Most Successful And Beloved Brands In America.During His Thirty Four Year Tenure At Chick Fil A, Steve Robinson Was Integrally Involved In The Company S Steady Then Explosive Growth From 184 Stores And 100 Million In Annual Sales In 1981 To Than 2,100 Stores And Than 6.8 Billion In Annual Sales In 2015 As A Member Of The Marketing Team And As Chief Marketing Officer, Robinson Was Both A Witness And Participant In The Company S Remarkable Development Into An Indelible Global Success Now He Shares The Story Of Chick Fil A S Evolution Into One Of The World S Most Beloved, Game Changing, And Profitable Brands From The Creation Of The Eat Mor Chikin Campaign To The Decision To Stay Closed On Sundays To The Creation Of The Company S Corporate Purpose, Robinson Provides A Front Row Seat To The Innovative Marketing, Brand Strategies, And Programs That Created A Culture Customers Describe As Where Good Meets Gracious Drawing On His Personal Interactions With The Gifted Team Of Company Leaders, Restaurant Operators, And Truett Cathy Himself, Robinson Explains The Important Traits That Built The Company S Culture And Have Sustained It Through Recession And Many Other Challenges He Also Reveals How Every Aspect Of The Company S Approach Reflects An Unwavering Dedication To Christian Values And To The Individual Customer Experience Written With Disarming Candor And Revealing Storytelling, Covert Cows And Chick Fil A Is The Never Before Told Story Of A Great American Success.

Steve Robinson served executive vice president and chief marketing officer of Chick fil A, Inc from 1981 2015 He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur He holds an associate degree in business administration from Faulkner State Junior College,

!!> Reading ➻ Covert Cows and Chick-fil-A  ➳ Author Steve   Robinson – Oldtimertips.us
  • Hardcover
  • 224 pages
  • Covert Cows and Chick-fil-A
  • Steve Robinson
  • 20 December 2017
  • 9781400213160

10 thoughts on “Covert Cows and Chick-fil-A

  1. Marco says:

    If you like your discrimination with a side of waffle fries, go ahead and buy this book.

  2. Bill Pence says:

    There is no organizational culture I respect than that of Chick Fil A I have eaten at numerous Chick Fil A restaurants across the country, gotten to know our local Operator, read about their culture from Ken Blanchard and Patrick Lencioni, and read books by Chick Fil A insiders Mark Miller, Truett Cathy, Dee Ann Turner and now Steve Robinson, who was chief marketing officer and executive vice president for the organization for 34 years, until his retirement in 2015 His job was to provide the tools and the strategic architecture to build the Chick fil A brand The author states that nobody knew better than the organization s founder Truett Cathy that grace is the Chick fil A brand Chick Fil A aims to create a place where good meets gracious He writes that Chick fil A is built on biblical values and principles that were fundamentally rooted in its founder and that play out through a business that serves and values people and tries to honor all He writes that with this book he hopes to honor God s favor not only on his life and career but on Chick fil A as well.I really enjoyed reading about the evolution of the Chick Fil A culture and brand Today, nearly one hundred thousand people work throughout the Chick fil A chain of about 2,300 restaurants, serving than 3 million customers every day, or 1.1 billion per year The o...

  3. BookTrib.com says:

    On Dec 31, 2012, Truett Cathy, the founder of Chick fil A, stood on the 50 yard line of the Georgia Dome, surrounded by seventy two thousand screaming fans, awaiting kickoff at the Chick fil A Peach Bowl.How did Truett Cathy, who borrowed 6,600 in 1946 to build the Dwarf Grill in Hapeville, GA, become a titan in the fast food industry with 1,683 franchises and than 4.6 billion in sales Steven Robinson, the former Chief Marketing Officer at Chick fil A chronicles the life of both the company and its founder, Truett Cathy, in Covert Cows and Chick fil A How Faith, Cows, and Chicken Built an Iconic Brand Thomas Nelson As Robinson tells the story of Chick fil A, a clear narrative emerges in which the reader discovers the power of Truett s Christian faith in transforming the original Dwarf Grill into the nationally recognized Chick fil A restaurant chain.However, the success of Chick fil A was not a foregone conclusion as Truett struggled through a series of unfortunate events during the early years personally and financially Not only did he lose his brother and business partner, Ben, in an airplane crash ...

  4. Michele Pfrogner says:

    Chick fil A is one of my favorite restaurants, not just for the food, but for its hospitality For example, I have always been curious why employees answer My pleasure when thanked Robinson s book not only explains the history behind that response, but the use of the Cows, and the principles upon which founder Truett Ca...

  5. Cristie Underwood says:

    Chick Fil A is extremely successful and still stays closed on Sundays They don t do a lot of advertising on tv So, how is it possible for them to have such success The author of this book explains how he was able to make this company a success as their chief marketing officer without forgoing any of their values I am not a religious person and I think that it is awesome that they continue to be closed on Sunday for their employees to spend time w...

  6. Sue Fernandez says:

    Thank you to Nelson Books and Net Galley for an ARC of this title in exchange for my honest review I am a fan of Chick Fil A and honestly, I ve long wondered what it is that makes their staff well trainined, keeps people coming and h...

  7. Kayo says:

    Inspirational This book is than Chick fil a, it s living Biblically.Thanks to author,publisher and Netgalley for the chance to read this book While I got the book for free,it had no bearing on the rating I gave it.

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