The Longtime Chief Marketing Officer For Chick Fil A Tells The Inside Story Of How The Company Turned Prevailing Theories Of Fast Food Marketing Upside Down And Built One Of The Most Successful And Beloved Brands In America.During His Thirty Four Year Tenure At Chick Fil A, Steve Robinson Was Integrally Involved In The Company S Steady Then Explosive Growth From 184 Stores And 100 Million In Annual Sales In 1981 To Than 2,100 Stores And Than 6.8 Billion In Annual Sales In 2015 As A Member Of The Marketing Team And As Chief Marketing Officer, Robinson Was Both A Witness And Participant In The Company S Remarkable Development Into An Indelible Global Success Now He Shares The Story Of Chick Fil A S Evolution Into One Of The World S Most Beloved, Game Changing, And Profitable Brands From The Creation Of The Eat Mor Chikin Campaign To The Decision To Stay Closed On Sundays To The Creation Of The Company S Corporate Purpose, Robinson Provides A Front Row Seat To The Innovative Marketing, Brand Strategies, And Programs That Created A Culture Customers Describe As Where Good Meets Gracious Drawing On His Personal Interactions With The Gifted Team Of Company Leaders, Restaurant Operators, And Truett Cathy Himself, Robinson Explains The Important Traits That Built The Company S Culture And Have Sustained It Through Recession And Many Other Challenges He Also Reveals How Every Aspect Of The Company S Approach Reflects An Unwavering Dedication To Christian Values And To The Individual Customer Experience Written With Disarming Candor And Revealing Storytelling, Covert Cows And Chick Fil A Is The Never Before Told Story Of A Great American Success.
Steve Robinson served executive vice president and chief marketing officer of Chick fil A, Inc from 1981 2015 He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur He holds an associate degree in business administration from Faulkner State Junior College,
- 224 pages
- Covert Cows and Chick-fil-A
- Steve Robinson
- 20 December 2017 Steve Robinson